Puro Group

Founded in 2004 in Palma de Mallorca, PURO Group is a distinguished luxury lifestyle brand encompassing hotels and beach clubs across Spain, Portugal, and Italy. From the very beginning, PURO Group has been dedicated to creating a holistic experience by curating signature cuisine, drinks, music, spa treatments, and exclusive events. PURO Hotels include luxury establishments such as the iconic PURO Hotel Oasis Urbano ****, Sauló by PURO ****, Palacio Can Marqués ***** Grand Luxe by PURO, and PURO Grand Hotel ***** in Palma de Mallorca. Meanwhile, Purobeach clubs are located in Illetas and Palma (both in Mallorca), Menorca, Barcelona, Vilamoura (Algarve, Portugal), and Portopiccolo (Trieste, Italy), as well as in Milan (Italy) under the new brand division: “by Purobeach.” PURO Group is now launching a new concept with the opening of a 5-star resort featuring 160 rooms: Purobeach Resort Santa Ponsa 5*. With this debut, PURO Group introduces an innovative concept that brings together two of its most iconic brands—the renowned Purobeach, synonymous with relaxation and exclusivity, and the exceptional hospitality of PURO Hotels. This integrated concept offers a unique experience, seamlessly balancing the vibrant energy of beach clubs with the comfort and privacy of a five-star hotel.